Untitledby Ammar
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Chaos in.
Clarity out.
Ideas arrive as a mess. They leave as the simplest, most beautiful version of themselves.
- 10
- years in design
- 50+
- branding projects
- 115M
- views on covers
Brand identity · Campaigns · Key art · Cover systems · AI-led production
Ammar AhmedArt Director & Senior Graphic Designer
The lobby
Every piece earns its wall.
Brands, artists and creators, from a national rebrand to a GRAMMY® campaign.
Also for Mohamed Ramadan, Amr Gaber, Meshref, Mostafa Zoheer, Mohamed Galal and Seif Hanno. Character posters, soundtrack artwork and a contest campaign for the feature film Sheesh Do.
“Bring me the idea while it’s still chaos. I’ll lean in, tilt my head, and find the frame nobody else saw.”
Ammar AhmedArt Director & Senior Graphic Designer
Campaigns
Campaigns, exhibitions and visual worlds, each one on its own wall, linked back to the brand it came from.
8 works. Open any painting for the full case.No. 01 · Campaigns
Cottonil Campaigns2026
Three campaigns on one system: a wardrobe series, three retail events and a co-brand with talabat.
Three campaigns, one rulebook.
No. 02 · Food campaign
Deira Rahhal2026
ديرة رحال
Lebanese restaurant, Saudi Arabia. A feed built from the restaurant’s own dishes, at HBBAH.
Same dishes, a different appetite.
No. 03 · Identity and launch
Art Vision2024–25
آرت فيجن
Creative and media agency, Cairo. Identity, guidelines and the launch campaign.
Verified, 58.7K followers.
No. 04 · Product campaigns
Smart Coffee2026
سمارت كوفي
Functional coffee capsules, Saudi Arabia. Two monthly campaigns, at HBBAH.
38 posts, six products, one lighting recipe.
No. 05 · Agency content series
Avenue2026
Marketing agency, Saudi Arabia. A series that shows the agency’s thinking instead of describing it.
What if global icons had been born in Saudi Arabia?
No. 06 · Exhibition
RP Minerals2026
Bentonite and barite group. Exhibition stand and nine roll-up panels.
Built, and photographed live at the show.
No. 07 · Content series
HBBAH2026
هبة
Business development, Saudi Arabia. Two series for two platforms: glass objects on Instagram, one-question posts on LinkedIn.
One brand, two platforms, two series.
No. 08 · Visual world
Rughfan2026
رغفان
Najdi heritage food, Riyadh. Photography direction and feed system, at HBBAH.
Two mood boards, approved together as one system.
Key Art
Music and film: a GRAMMY® campaign, a single that passed a million views in a day, and a feature film’s character posters, soundtrack and contest.
4 works. Open any painting for the full case.No. 01 · Music key art
Hamza Namira2025–26
حمزة نمرة
A GRAMMY® for-your-consideration campaign, album key art and milestone artwork.
For your GRAMMY® consideration: Qarar Shakhsy.
No. 02 · Single artwork
Beep Beep2026
Mohamed Ramadan’s single. Cover and video artwork, credited by name in the official release.
1,026,268 views one day after release.
No. 03 · Film campaign
Sheesh Do2026
شيش دو
Egyptian feature film. Seven character posters, the soundtrack artwork, a show thumbnail and the sponsor’s ticket contest with GTO.
Seven characters, one car trunk.
No. 04 · Album key art
Amr Gaber2026
عمرو جابر
The album Wayyak and the single Ya Leily Tool: cover, tracklist and single artwork.
A hand-lettered title, wrapped around the artist.
Creators
Thumbnail and cover systems for creators with real audiences. Cover systems for five creators and shows: more than 115 million views on the covers in this wing.
5 works. Open any painting for the full case.No. 01 · Reel covers
Seif Hanno2026
Pharmacist and health coach. A cover system for short-form video.
31.6M views on a single reel.
No. 02 · YouTube thumbnails
Mostafa Zoheer2026
History and big-question explainers on YouTube. Thumbnails and channel identity.
854K views on a single video.
No. 03 · Reel covers
Meshref Ashraf2026
Food creator. A cover system where the food is the hero and the face is the hook.
789K followers. 13.9M views on a single reel.
No. 04 · YouTube show
Lina Kalam Tany2026
لينه كلام تاني
A talk show on motherhood, season two. Art direction and the thumbnail system.
239K views on the top episode.
No. 05 · Reel covers
Mohamed Galal2026
Screenwriter and comedy creator. Covers designed as movie posters.
180K followers. 7.7M views on a single reel.
Identity
Brand systems and the rules they run on. Their campaigns hang in Wing I.
4 works. Open any painting for the full case.No. 01 · Rebrand
Cottonil2026
قطونيل
Rebrand of Egypt’s best-known cotton innerwear name: a 76-page operating system, from the mark to governance.
Verified, 32.9K followers. The profile now runs on the system.
No. 02 · Brand identity
Élue2026
إيلو
Couture atelier. A house built from a name: strategy, voice, marks, packaging, retail.
38.5K followers, for a brand that did not exist.
No. 03 · Brand identity
Retention Gurus2026
Mineral-based retention engineering for paper mills. A new name, built for a new market.
Launched on the show floor with a full stand.
No. 04 · Brand identity
Snap2025
Post-production studio. Strategy, voice and a full identity for two scripts.
“What’s complex for others is simple for us.”
Ammar Ahmed
Art Director & Senior Graphic Designer
I take ideas at their messiest and turn them into the best visual they can be.
Ten years in design, the last two leading a design team. Identity systems, campaigns, key art for artists and films, and cover systems for creators with real audiences. Branding is where it started, and still the part I’m strongest at.
- 10
- years in design
- 50+
- branding projects
- 115M+
- views on the covers in Wing III
Three things people notice
- The head tiltI tilt my head and lean into the screen until I’m almost inside the frame. That’s where I catch what everyone else scrolled past: the crop, the spacing, the one detail that’s off.
- The easy stageThe comment I hear most from the people I work with is that I’m the easiest person they’ve worked with. Teams look forward to the stage where the work is with me, because they know it’s the one that goes smoothly.
- Sensible madnessI love the idea that breaks the logic. My job is to deliver it in the simplest, most beautiful form, so it lands instead of confusing.
AI, with a designer’s eye.
I use AI the way a director uses a crew. The tools generate; the decisions stay mine. Every frame still answers to composition, type, light and the brand’s rules, and that is the difference between someone who owns an image generator and an art director who knows what to do with one.
- StrongerTen years of design principles decide what gets kept, so the output holds up next to work made the old way.
- FasterScenes, products and key art that used to wait for a shoot reach review in days.
- LeanerFewer shoots, sets and reshoots, so more of the budget goes into the idea.
Teams, briefs and the reveal.
I’ve led multidisciplinary teams at Storia, Art Vision and HBBAH: graphic designers, video editors, motion designers and content creators, all working on one idea.
- The brief
- A brief is only as good as its questions. I ask the client the right ones, including the ones they didn’t know to ask, then turn the answers into visuals and clear directions the team can run with.
- The reveal
- Clients see the work at the end, finished and applied the way it will actually live, so they judge the result with their own eyes instead of imagining it.
How a project runs
- DiscoveryA written brief from the client, then the market and the competitors.
- StrategyWhat the brand has to say, and to whom, before anything is drawn.
- ConceptIdeas in black and white. Colour waits until the idea is approved.
- SystemShapes, colour, type and the rules that hold them, written down.
- HandoverComplete files, and support on anything the identity touches after launch.
Where I’ve worked
- 2026 –HBBAHArt Director
- 2024 –Art VisionArt Director
- 2024 – 25StoriaArt Director
- 2020 – 23Honesty ChemicalsSenior Graphic Designer
- 2017 – 19The 12 StudioCo-founder
- 2016 – 17IndependentGraphic Designer
Sign the guest book.
Tell me what you’re working on. It comes straight to me, and so does the reply.
- WhatsApp+20 106 747 0892
- Emailammaarahmeed12@gmail.com
- LinkedInammaarahmed12
- CVAmmar-Ahmed-CV.pdf